Gold has been cherished for centuries, not only for its beauty but also for the value it carries. But when shopping for fine jewelry, not all gold is the same. The purity of gold is measured in karats (K), and the three most common types are 10K, 14K, and 18K.

At BOZ, we believe your jewelry should be more than beautiful—it should also be a wise investment. Here’s what you need to know:

10K Gold – The Practical Choice

• Purity: 41.7% gold

• Look & Feel: Pale yellow due to a high percentage of alloy metals.

• Strength: Very durable and resistant to scratches—great for heavy, everyday use.

• Cost: Most affordable option.

• Resale & Market Value: Low. Because of its reduced gold content, 10K jewelry has limited resale potential and does not appreciate well in market value.

• Best For: Budget-friendly jewelry that prioritizes strength over luxury or long-term value.

14K Gold – The Balanced Choice

• Purity: 58.3% gold

• Look & Feel: Richer yellow tone than 10K, but not as deep as 18K.

• Strength: Strikes a perfect balance between durability and beauty. Ideal for everyday wear.

• Cost: Mid-range price point.

• Resale & Market Value: Moderate. 14K holds its value better than 10K but is not as strong an investment as 18K due to lower gold content.

• Best For: Engagement rings, wedding bands, and fine everyday jewelry that requires both durability and elegance.

18K Gold – The Luxury & Legacy Choice

• Purity: 75% gold

• Look & Feel: Deep, vibrant, luxurious yellow tone that exudes prestige.

• Strength: Softer than 14K, but still highly suitable for most fine jewelry.

• Cost: Higher price point, reflecting its purity and exclusivity.

• Resale & Market Value: High. With its high gold content, 18K is sought after in the resale market and offers stronger long-term value retention. Perfect for those who want their jewelry to be both a luxury statement and a smart investment.

• Best For: Luxury bridal sets, heirloom jewelry, and milestone pieces that are meant to last for generations.

BOZ Recommendation ✨

At BOZ, we recommend 18K gold for those who want their jewelry to carry not only unmatched beauty but also meaningful long-term value. Its higher purity ensures that your piece holds significance both emotionally and financially.

For those seeking durability and elegance in everyday wear, 14K gold remains an excellent choice. We typically do not recommend 10K gold for luxury fine jewelry, as it doesn’t carry the same richness or value that aligns with the BOZ standard.

💍 Jewelry is not just an accessory—it’s an expression of love, legacy, and investment. The karat you choose should reflect not only your style but also the value you wish to carry forward.